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Cracked

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http://www.cracked.com

Comedy , Lists

Cracked.com is a humor website, founded in 2007 by Jack O'Brien and currently a property under Demand Media. The Cracked site includes a blog, videos, forums, a writer's workshop, four weekly Image Manipulation contests called Photoplasty, and small, one-shot articles called "Quick Fixes." Cracked formerly included a daily "Craptions" contest where users added captions to odd photographs; this feature has been relegated to the forums. The site includes columns by Sean "Seanbaby" Reiley, Daniel O'Brien, Robert Brockway, Cody Johnston, Soren Bowie, Chris Bucholz, host and writer of the web series Hate by Numbers Gladstone, John Cheese, Christina Hsu, and head writer and performer of the sketch comedy group "Those Aren't Muskets!" Michael Swaim.

Although Cracked is owned by Demand Media, it is not a content farm. Instead, the site functions as a "virtual writer's room," where more than 2,500 amateurs pitch articles to which other users provide feedback. According to General Manager Oren Katzeff, "Nothing gets on the homepage without heavy editing," [writers] "pitch the site's on-staff editorial team, who give out assignment and feedback to writers after an idea is greenlit." O'Brien and five other editors pick and refine the best material. More than 90% of the stories on the top spot of Cracked's homepage come from the virtual writer's room. Cracked is known for its popular listicles, which include titles like "The 6 Most Insane People To Ever Run For President" and "7 Basic Things You Won't Believe You're All Doing Wrong."

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